Turning single purchases into full skincare routines

Challenge

Growing order value without hard selling

MUDMASKY needed customers to buy more than one product at a time and come back for repeat orders — without the shopping experience feeling pushy or sales-driven.

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Results

A shopping experience that builds the next purchase in

I redesigned product pages with a "Complete Your Routine" block, detailed product breakdowns, and mobile-optimized usage guides — guiding customers toward complementary products at the exact moment they're deciding what to buy. What started as a single-item browse now naturally becomes a multi-item cart.