Villumi
A wine marketplace built for buyers and sellers alike
Two journeys, one marketplace
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Challenge
The challenge: one platform, two very different users
Villumi needed buyers and sellers to share one marketplace without either group feeling lost in tools meant for the other.
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Results
Two clear paths inside one marketplace
I designed dual flows — a browsing and purchase path for buyers, and a listing and management path for sellers. Sellers manage listings without wading through buyer-facing screens, and buyers browse without seller clutter — each side gets only the tools relevant to their role.
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